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All you need to know about SEO

The Most Important SEO Tips You Need to Know

Share this article with your friends If you are interested in writing content and seek to work in this field, you have no doubt heard a lot about SEO or what is known as SEO or SEO. Maybe you tried to read about it, but you were surprised by the huge amount of information about this concept which made you feel lost. No need, in today's article we will provide you with a comprehensive guide that answers all your questions about this concept easily and simply.

All you need to know about SEO
All you need to know about SEO

What is SEO?

SEO is an abbreviation for Search Engine Optimization, or “search engine optimization” and expresses practices aimed at increasing and raising the quality of web traffic (traffic to a specific website), through unpaid search results on search engines, what is known as “Organic Search Results” is the normal, unpaid search. Although the term is short for "SEO", this concept is more related to people than to search engines. It is about: understanding what users are searching for on the Internet. The answers they seek. The words they use in their search. The type of content they consume. When you can determine these matters, you will be able to connect users who search on the Internet with the appropriate solutions offered by your website. It is worth noting that the SEO or SEO is a two-way currency, the first is to know what users are searching on the Internet, while the second is to provide this information in a way that search engines can find and understand it so that you can communicate it to the user.

How do search engines work?

We can liken Search Engines to an autoresponder, as they collect a huge amount of content, then organize and evaluate it based on thousands of factors to determine the best content that will answer a specific question the user asks when he searches for something on the Internet. Search engines can do this by exploring all forms of content available on the Internet (web pages, PDF files, images, videos ... etc) through a process called crawling and indexing, and then arranging them according to their compatibility with the query That the user enters into the search engine through a process called Ranking.

What are Organic Search Unpaid results?

As we have already explained above, Organic Search Results are search results that appear to the user as a result of an effective use of SEO / SEO techniques, and that no sums have been paid by their owners to appear on the results page. It was easy to determine natural search results in the past. Where the advertising results were displayed at the top of the results page, followed by 10 links to normal results. However, over time, the way search results are displayed has changed. So how do you get to know natural search results? Today's search results pages, known as SERP, contain more ads, as well as premium dynamic natural search results known as SERP features, in addition to regular natural search results. Examples of SERP features include: Snippets or answer boxes that appear as the answer to your question at the top of the search page in a box. Related results section or People Also Ask. Section pictures related to your search.

In addition to many other distinct forms of results, they are constantly changing and evolving in line with user preferences and needs. It is worth noting that the search results of the distinctive SERP features in the Google search engine are completely natural (unpaid) of which are affected by the SEO technologies while others are not related to the SEO technologies. Examples of SERP features that are affected by SEO (its appearance on the first page of search results depends on its strength and SEO use): Snippets. Results relevant to your search that sometimes appear in boxes with the name: People Also Ask. As for the distinct results that are not affected by the SEO techniques, they are those that include information from reliable or specialized sites in the research topic such as Wikipedia or IMDb specialized in evaluating films.

Is SEO or SEO important?

Although paid advertisements and social media platforms can bring more visitors to your website, most online or online traffic comes through search engines. Not that, according to Organic Search results, professional researchers seem more reliable and get more clicks than paid ads. As it is among the search results that appear to users in the United States of America, users click on only 2.8% of the paid results. Not only that, as SEO is the only online marketing tool that if you use it well it will always bring you lasting profits and satisfactory results. If you put in the appropriate content that deserves to be displayed on the search results page for the appropriate keyword, the traffic to your site will increase over time for free. While marketing content via other means always requires payment of money to increase traffic and the number of visitors. Although different search engines are getting smarter, they still need your help. Therefore, you must improve your site to better communicate the information to the search engine so that the latter can find and index this information and then display it on the results page.

Do I need to hire a SEO specialist for my website to succeed?

It depends on many factors such as: How much do you want to learn more about SEO or SEO? The complexity of your website. The size of your brand. You can undoubtedly apply some SEO basics if you like, but you can also get help from a specialist in the field if you like, and either way it will work for you. However, if you choose to hire a SEO specialist, be sure to choose it with caution, as many companies provide SEO services but they vary in the quality of their services and their effectiveness. The right SEO will ensure you save a lot of time, effort and money, while using these techniques incorrectly will do a great damage to your site. Good choice!

White hat and black hat!

Don't worry, we haven't moved on to talking about fashion and fashion! We are still dealing with the topic of SEO. These terms express two well-known SEO technologies that are also known as the White Hat SEO Hat and the Black Hat SEO Hat.

1- The white SEO hat

It refers to SEO techniques, best practices and strategies that comply with the laws and conditions stated by the search engines. It aims primarily to benefit users and provide better results for their search.

2- The black SEO hat

It refers to technologies and strategies aimed at deceiving search engines, intending to obtain higher traffic and more traffic from users. Black Hat SEO strategies may actually achieve higher numbers, but they nevertheless expose your site to the risk of punishment and ban by search engines, but your site may be completely removed from search results pages, and this may cost you huge material losses. Make sure to avoid it and stick to the right strategies and technologies.

Search engines and search site management tools

It may seem difficult for you to improve your site for search engines, but you must know that the search engines want you to succeed, and they will help you in that as well. As they are of all kinds, they provide webmasters with many web management tools or what is known as the Webmaster Tools, and they accompany these tools with a comprehensive guide on how to use and how best to achieve the best results. Although these tools vary and vary, they all follow a main rule: Do not try to trick search engines, and do your best instead to provide your site users with a unique online experience. By following the general guidelines and achieving user intent.

Below are the guidelines for managing websites from different search engines:

1- Google Webmaster Guidelines

Main principles: Create your pages for users, not for search engines. Do not fool your website's users. Avoid resorting to tricks and devious ways to improve your ranking on the search results page. Ask yourself before doing anything: "Does this benefit my site visitors?" And "Will I do this if search engines don't exist?" Always think about what makes your site unique, unique or more attractive to users.

Avoid the following:

Programmatically generated content automatically. Link schemes: i.e. using links illegally to manipulate numbers and rank results on the search page. Create web pages with little or no or no non-original content (copied from other sites). Counterfeiting content (so that web crawlers have different content to users). Hidden texts and links. Doorway Pages: These are web pages specifically designed to achieve high numbers in a specific search and then divert this traffic to your site.

2- Bing Webmaster Guidelines

Key principles: Provide clear, deep, engaging content that is easy to find on your site. Keep titles clear and relevant. Do not neglect the speed of the web page display page and the importance of providing a satisfying user experience. Make sure to use Alt Text to describe the images as it helps Bing better understand the content of the images. Links are a sign of popularity, and Bing Engine specifically appreciates links that grow naturally well-known (without paid ads). Social impact and content sharing on communication platforms is a positive sign and affects your natural ranking on the Bing search results page.

Avoid the following:

Spoofed content and webpages that display only advertising or direct users to other sites. Abusive linking techniques that increase the number of internal links on a given page. Such as buying links and any other illegal tricks. Use of stolen or duplicate content on multiple webpages. Excessive use of keywords Keyword Stuffing. Falsification of content or Cloaking (so that web crawlers have different content to users).

3- Guidelines for representing the business in Google

If you own a local business that provides a direct service or commodity to customers, here you can build a presence on the Internet, and Google allows you to add this business to the Google My Business listing, and attract more customers, but of course you must adhere to the laws and rules Set by Google.

Basic principles:

Ensure that you are eligible to create a profile in the Google My Business Index: your business must have a real address (even if it is your home address), and provide your services to the public directly either by selling face-to-face or by visiting customers and providing them with service. Register all data of your business accurately and reliably, including: the name of the business. Title. Telephone number. website. work hours. Activity categories and sections. Any other services or features.

Avoid the following:

Create a file for units that do not qualify for this type of classification. Misrepresent your business by exaggerating inappropriate keywords in the business’s name. (Mention services or geographical location in the name of the activity). Use fake addresses for your business, or virtual office names instead of the real address.

User Intent and SEO

After you know the most important webmaster guidelines provided by search engines, you should strive to adhere to them instead of trying to circumvent search engines to achieve high numbers. To be able to do this, you must first understand the intent of the user or the User Intent. Always remember, when someone searches the Internet, he wants to get a specific result whether it is an answer to a question, a cute snapshot, a video clip, or a comprehensive article, and this is the definition of "user intent". Your mission as a SEO specialist is to provide users with the appropriate content they are searching for and in the format they prefer.

The most common user intentions

Informational: in which the user searches for a specific piece of information, for example: "The best scholarships abroad". Navigational: in which a user searches for a specific site, such as: For9a.com Transactional: in which the user seeks to perform a specific transaction such as buying or selling. For example: "Computers for sale at attractive prices."

How do I know the intention of the user

You can get a general idea of ​​the user’s intent by typing the keyword you want on Google and then evaluating the results you got on the SERP search results page. For example, if you see a bar at the top of the page showing related images, likely, a large number of people searching for this word often search in the images section. Also, be sure to rate your competitors ’content about this search word, which you lack on your site. Then consider offering content that is 10 times more valuable than competing sites. When you provide high quality, relevant content to your search, you will increase your chances of achieving a better ranking on the search results page and increasing your site’s credibility and reliability.

Website and SEO Goal

It is important to know the user's intent, but before doing this, you must first define the main goal of your website to be able to develop an appropriate SEO plan. Internet sites differ among themselves, so take your time to understand the primary goal of your website (or the site you have been charged with improving for search engines). Knowing this will not only help you to know which SEO strategies are right for you, but also enable you to identify key negotiating points with employers or other SEO officials on the site. So start by asking yourself: What KPIs should I measure to see how successful your SEO strategy has been?

Here are some of the most popular performance indicators you can adopt:

Sales figures on site. Downloads numbers. The numbers of new registrants on the site. Number of applications received. Phone calls received. There are many other pointers that you can set that vary depending on the website and its nature, but be careful! Do not make the goal of increasing traffic to your site or achieving a high ranking on the search results page as your primary goal. Yes, you may be surprised by this! In the end, you seek to improve search engines to increase your site’s ranking and increase the number of visitors to it. This may be true, but a higher ranking or visitor count is only a way to achieve the site’s primary goal. Think about the following two situations, whichever you prefer: 1000 visitors to your site, 3 of whom purchase your product or service. 400 site visitors, including 40 people who buy your service or product. If you are fully aware of what the SEO is and what it is intended for, you will undoubtedly lean towards the second option, because it is you who will achieve the material return and success that you seek. Always set a goal for your website, and then use SEO techniques to achieve this goal, not the other way around.

Thus, we have provided you with comprehensive information about the concept of SEO, its most important goals, types, and ways to use it to achieve success on the Internet.
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